back
SIGNAGE & WAYFINDING · BRAND IDENTITY
Greenline
Role
Graphic Designer
Timeline
2 weeks
SKILLS
Wayfinding
Signage
Branding
DELIVERABLES
Park Wayfinding + Signage
OVERVIEW
Giving Greenline Park Its Own Look and Feel
Greenline Park is a local urban park branding and signage project. I worked on a visual system that would help visitors navigate the space without getting lost, and give the park some personality of its own. Everything from the entrance signs to the pathways and gathering areas was designed to feel connected and intentional.
BRAND DIRECTION
The colors, signs, and typography for Greenline Park all came from one simple question, what would actually help someone moving through a park?
I went with a bold yellow and deep green because they're easy to spot outdoors, even from far away. The text is big enough to read on
the go, the pictograms are straightforward, making everything work together naturally.
CHALLENGE
Urban parks are used by all sorts of people, families, joggers, dog walkers, people just passing through. And with all that’s happening in one space, it can be surprisingly easy to feel lost or not know where to go. The trick here was how to make navigation feel effortless without draining the park of character. And the signs and markers had to be readable on the go, visible enough to stand out against the trees and greenery and still feel like they belonged in Greenline Park.
signage system
The signs were kept simple and easy to read from a distance, big enough to catch your eye, clear enough to understand without slowing down. If this were built out as a real project, the signs would likely be made from powder-coated aluminium panels, which hold up well outdoors and keep the colors looking sharp over time.
Accessibility and readability
The contrast between yellow and dark green was something I was really intentional about, it makes everything so much easier to read, even from a distance. I kept the text big and the icons simple because I didn't want anyone stopping to figure out what a sign meant.
WELCOME & ORIENTATION SIGNS
I wanted anyone walking into Greenline Park to feel like they knew exactly what they were stepping into. So alongside the welcome sign and map, I also included a rules board right at the entry with a simple rundown of the do's and don'ts so people know what's expected before they head in. The idea was that by the time you've walked past the entry signs, you're already familiar with the space before you've even explored it.
back
SIGNAGE & WAYFINDING · BRAND IDENTITY
Greenline
Role
Graphic Designer
Timeline
2 weeks
SKILLS
Wayfinding
Signage
Branding
DELIVERABLES
Park Wayfinding + Signage
OVERVIEW
Greenline Park is a local urban park branding and signage project. I worked on a visual system that would help visitors navigate the space without getting lost, and give the park some personality of its own. Everything from the entrance signs to the pathways and gathering areas was designed to feel connected and intentional.
Giving Greenline Park Its Own Look and Feel
BRAND DIRECTION
The identity for Greenline Park is shaped by visibility, movement, and clarity. A bold yellow and deep green palette gives the system a strong presence within the park while supporting quick recognition from a distance. Large type, simple iconography, and clear directional cues make the information easy to scan in motion. Together, these elements create a visual system that feels direct, contemporary, and functional across environmental applications.
CHALLENGE
Urban parks are used by all sorts of people, families, joggers, dog walkers, people just passing through. And with all that’s happening in one space, it can be surprisingly easy to feel lost or not know where to go. The trick here was how to make navigation feel effortless without draining the park of character. And the signs and markers had to be readable on the go, visible enough to stand out against the trees and greenery and still feel like they belonged in Greenline Park.
signage system
The signs were kept simple and easy to read from a distance, big enough to catch your eye, clear enough to understand without slowing down. If this were built out as a real project, the signs would likely be made from powder-coated aluminium panels, which hold up well outdoors and keep the colors looking sharp over time.
Accessibility and readability
The contrast between yellow and dark green was something I was really intentional about, it makes everything so much easier to read, even from a distance. I kept the text big and the icons simple because I didn't want anyone stopping to figure out what a sign meant.
WELCOME & ORIENTATION SIGNS
The welcome and orientation signs act as the primary anchors of the wayfinding system, giving visitors a clear overview of Greenline Park at major entry points. By combining park identity, a simplified site map, and key amenity markers, the signs help users locate themselves, understand the layout, and begin navigating the space with confide
SIGNAGE & WAYFINDING · BRAND IDENTITY
Greenline
Role
Graphic Designer
Timeline
2 weeks
SKILLS
Wayfinding
Signage
Branding
DELIVERABLES
Park Wayfinding + Signage
OVERVIEW
Giving Greenline Park Its Own Look and Feel
Greenline Park is a local urban park branding and signage project. I worked on a visual system that would help visitors navigate the space without getting lost, and give the park some personality of its own. Everything from the entrance signs to the pathways and gathering areas was designed to feel connected and intentional.
BRAND DIRECTION
The identity for Greenline Park is shaped by visibility, movement, and clarity. A bold yellow and deep green palette gives the system a strong presence within the park while supporting quick recognition from a distance. Large type, simple iconography, and clear directional cues make the information easy to scan in motion. Together, these elements create a visual system that feels direct, contemporary, and functional across environmental applications.
CHALLENGE
Urban parks are used by all sorts of people, families, joggers, dog walkers, people just passing through. And with all that’s happening in one space, it can be surprisingly easy to feel lost or not know where to go. The trick here was how to make navigation feel effortless without draining the park of character. And the signs and markers had to be readable on the go, visible enough to stand out against the trees and greenery and still feel like they belonged in Greenline Park.
signage system
The signs were kept simple and easy to read from a distance, big enough to catch your eye, clear enough to understand without slowing down. If this were built out as a real project, the signs would likely be made from powder-coated aluminium panels, which hold up well outdoors and keep the colors looking sharp over time.
Accessibility and readability
The contrast between yellow and dark green was something I was really intentional about, it makes everything so much easier to read, even from a distance. I kept the text big and the icons simple because I didn't want anyone stopping to figure out what a sign meant.
WELCOME & ORIENTATION SIGNS
I wanted anyone walking into Greenline Park to feel like they knew exactly what they were stepping into. So alongside the welcome sign and map, I also included a rules board right at the entry with a simple rundown of the do's and don'ts so people know what's expected before they head in. The idea was that by the time you've walked past the entry signs, you're already familiar with the space before you've even explored it.