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POSTER DESIGN · EXHIBITION DESIGN · SOCIAL MEDIA

Everyday Type

Role

Graphic Designer

Timeline

2 weeks

SKILLS

Visual identity

Social media

Branding

Promotional materials


DELIVERABLES

Social Media design,

Poster design,

Branding Identity

OVERVIEW

Everyday Type is an exhibition project exploring the typography of everyday life through found letterforms, street signs, storefronts, and urban visual language. My role focused on developing the exhibition’s branding and promotional design system, translating these everyday typographic moments into a cohesive visual identity and a set of supporting materials for the show.

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Brand Identity · Packaging · BRAND Activation · OOH

Everyday Type

Role

Graphic Designer

Timeline

2 weeks

SKILLS

Visual identity

Social media

Branding

Promotional materials

DELIVERABLES

Social Media design,

Poster design,

Branding Identity

OVERVIEW

This project had one constraint: design a cookbook using only typography.

The book was Fresh Sheet, a collection of recipes from Vancouver's best chefs. The challenge was making it feel like a real, appetising cookbook without any of the visual tools a cookbook would normally rely on. Everything, the warmth, the hierarchy, the sense of occasion, had to come from the type itself.

My approach was clean and editorial. On the chapter opening pages, large expressive script type does the heavy lifting, giving each section its own character and energy. On the recipe pages, the focus shifts to structure, different weights and sizes guide the reader from the title down through the ingredients and into the method, without ever feeling cluttered or hard to follow.

The project made me think differently about what typography can actually do. When you take away images, type stops being a supporting element and becomes the whole thing and that forces you to be much more intentional about every decision you make

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Brand Identity · Packaging · BRAND Activation · OOH

Everyday Type

Role

Graphic Designer

Timeline

2 weeks

SKILLS

Visual identity

Social media

Branding

Promotional materials



DELIVERABLES

Social Media design,

Poster design,

Branding Identity

OVERVIEW

Everyday Type is an exhibition project exploring the typography of everyday life through found letterforms, street signs, storefronts, and urban visual language. My role focused on developing the exhibition’s branding and promotional design system, translating these everyday typographic moments into a cohesive visual identity and a set of supporting materials for the show.

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